As I am writing this SMX West is still going on at the San Jose Convention Center. I was only able to allot one day to the search marketing expo this year. Last year it seemed there was a little more excitement at the show. Twitter was there and it seemed like they had a lot more booths in the Expo Hall. This year was a little dead. Maybe it was the weather. In all fairness … [Read more...]
Marketing Automation for Small Business
Marketing automation is the big buzzword in the marketing world nowadays. Is marketing automation applicable to small business though? Well, that depends. Let's start off by asking why there is a need for marketing automation in the first place. Automating tasks obviously makes them more efficient, but there are benefits beyond saving time. Customer Journey When making … [Read more...]
SEO Ranking Factors – Are You Focusing on the Right Tasks?
The internet marketing company, Moz, posted a video on their "whiteboard friday" feature, presenting some opinion data collected from SEO industry experts. They asked the experts which search engine ranking factors were most important. The results below are not only useful as list of activities you should be engaged in when promoting a website, but also in giving you an idea … [Read more...]
Local Citation Building Replaces Link Building for Small Business SEO
Link-building has long been a primary task in the process of improving the rank of a small business website and increasing targeted traffic. That has changed with the implementation of the Panda and Penguin modifications to Google's ranking algorithm. Links to your website from low quality directories or thin blogs will no longer help your website's link authority, and will no … [Read more...]
Average Keyword Costs for Google Adwords
I ran into a couple of nice articles detailing some average costs per click for various industries. If you are researching whether or not to get into Google Adwords Advertising, this data will be helpful in determining whether or not Adwords costs will be in the ballpark of ROI. Of course you can look us the Adwords Keyword Tool to get specific about individual keywords, but I … [Read more...]