Here’s a quick comparison I did when trying to find the nearest shopping mall so I could expedite my holiday shopping. The comparison was really out of necessity due to the major fails of the first two search engines, Google and Yahoo. My search query was “best shopping mall near me.”
Here’s what I got on Google:
Google is so smart with all it’s machine learning and neural matching that it knows a “shopping center” is similar to a “shopping mall.” It is also so dumb that it gives me all results for shopping centers, which I don’t want, and no results for shopping malls, which I do want. I don’t know how many times I’ve done a search on Google and all my results are for a synonym rather than my actual search term. I think Google should stop trying to show off and just give us the results we explicitly ask for.
Despite the “near me,” a less than subtle clue that this query has local intent, Yahoo didn’t get it and failed to serve local map results. Unless Springfield MO moved to California, these results are totally useless… as is Yahoo, unless you are looking for spam and click-bait.
I’ve really been wanting to use this search engine and have been seeing more referrals in my web stats, so I gave it a try.
Yep, those are the correct results for my location at the time of the search. Duck Duck Go is the winner of the Holiday Shopping Search Engine Comparison! Of course I could have included Bing as well, but I don’t do Microsoft.
- “This business identity could not be understood.” or Fun with Search Engines
- No. 5: More locally relevant predictions in YouTube – Google’s 40 Search Quality Updates
- Google: Major Changes in Local Business Listings
- Google Webmaster Tools Now Shows Backlinks
- No. 4: More consistent thumbnail sizes on results page – Google’s 40 Search Quality Updates