The SEO community has been buzzing for a couple of weeks regarding an anticipated Google Penguin algorithm update. This update was reportedly going to be bigger, and deeper than the previous Penguin update. Matt Cutts announced that the update was complete on Wed May 22.
So was it bigger and deeper? It depends what that means, and I don’t think Matt Cutts or Google is going to come right out and tell the SEO community.
Based on my own analysis, it didn’t look bigger. It hit exactly the same websites that I manage (niche blogs) but to a lesser extent. Of course the results are all relative. Website owners have likely been taking measures to recover from Penguin 1.0, and those that hadn’t were perhaps knocked down to a greater extent in this update.
Ignoring the arguments and conjecture over the tidbits Matt Cutts chooses to toss out to the general public, I see Penguin 2.0 continuing to target exactly the same sites as it did in Penguin 1.0 – sites that it considers thin, based on the linking data it collects and analyzes. For small businesses, it will be niche blogs. My personal take away is that Google has made the decision for small businesses. Rather than have a blog that is separate from your main website, fold it in to your main website, especially if you don’t always have time to spend on it.