I ran into a couple of nice articles detailing some average costs per click for various industries. If you are researching whether or not to get into Google Adwords Advertising, this data will be helpful in determining whether or not Adwords costs will be in the ballpark of ROI. Of course you can look us the Adwords Keyword Tool to get specific about individual keywords, but I found that the averages reported in the articles to reflect my experience with the industries described.
This article presents some useful data on the most expensive industries for Adwords advertising:
The infographic below will give you a visual feel for the data.
I created this table for you numbers people:
Most Expensive Adwords Keywords
|11. Conference Call||$42.05|
|20. Cord Blood||$27.80|
Luckily ALL Adwords keywords are not THAT expensive. Here is a rundown from this article on SEOMOZ that show some more reasonable costs:
|Industry||Ave. Cost Per Click (CPC)||Conversion Ratefor Google Search||Conversion Rate forGoogle Display Network|
|Jobs & Education||$1.80||6.09%||2.09%|
|Internet & Telecom||$1.11||6.27%||8.59%|
|Computers & Electronics||$1.39||4.79%||2.96%|
|Business & Industrial||$1.67||4.23%||4.10%|
|Home & Garden||$0.76||2.21%||3.43%|
|Autos & Vehicles||$0.97||4.29%||6.15%|
|Beauty & Fitness||$1.11||4.56%||2.27%|
Google Adwords in not for everybody and the days where campaigns were low maintenance is long gone. In addition to the keyword costs you need to factor in the cost of hiring someone to maintain your campaign, or setting time aside to maintain it yourself.