Continuing with analysis of Google’s search quality updates back in February with:
9. Minor tuning of autocomplete policy algorithms. [project codename “Suggest”] We have a narrow set of policies for autocomplete for offensive and inappropriate terms. This improvement continues to refine the algorithms we use to implement these policies.
Google’s search “autocomplete” is an import tool in driving searchers to more “popular” searches. Among other things, this makes the popular Adwords (pay per click) terms more competitive and more expensive for advertisers. This, of course, earns Google more money.
This particular change is aimed at removing offensive terms from autocomplete, which as been an embarrassing problem since its inception. You would think Google would take this problem as a clue that trying to drive searchers to popular searches is a BAD idea. But maybe Google is just a bad company.
- Google’s 40 Search Quality Updates – No. 1 -More Coverage for Related Searches
- Google Instant Previews – Will They Hurt Adwords CTR?
- Google Algorithm Changes for May 2012
- No. 10: Improved ranking for queries using “site:” operator – Google’s 40 Search Quality Updates
- Google Hamstrings Google Analytics Over Privacy Concerns?