Almost a month ago Google removed the keyword referral data for searches made by logged in Google users. At the time Matt Cutts estimated that the overall effect as a percentage of the overall keyword data would be in the single digits. WRONG! At least for me.
My initial test for the couple of days it had been running when I wrote the first article showed minimal effect, along the lines of Matt Cutts’ statement. However as my weekly reports came in, I found that “(not provided)” was always on top, and was an alarmingly high percentage of the total. So high, in fact, that the data was functionally useless to me. In fact, over the month since the keyword referral data has been removed, the total percentage that is “(not provided)” is 24%.
So, think fondly of the days when Google supplied you useful data that would help you improve your web site promotion efforts and better serve your business, customers and partners. Google just poked you in the eye!
Hey, maybe NOW you’ll start using Adwords!