Taking advantage of the current trends in social networking doesn’t have to be difficult or time consuming. You don’t need a social networking “guru” to get you set up. Here are the basic elements I recommend to get started.
1. Start a blog. This is the core of your social networking strategy. The overall goal should be to drive traffic and increase search engine authority of your website. The bottom line is that if you have value to add to the Internet, your website blog is your forum to do so.
After everything is set up, your blog will be the only thing you need to spend time on regularly. Everything else will be automatic.
2. Get Social. Create a Facebook profile, and create a Facebook Page for your business. Open a Twitter account. Create a LinkedIn personal profile and a Company profile.
3. Add your Twitter account to your LinkedIn profile. You’ll need to uncheck the box that says “Share only tweets that contain #in”. This is a way to specify that only certain Twitter posts are displayed in your LinkedIn profile. Since your posts will be automatically fed to Twitter from your blog, you won’t have this control.
4. Twitterfeed. Go to http://www.twitterfeed.com and open an account. You will need to enter the URL for your blog’s RSS feed. This will differ depending on your blogging software.
The next step is to set up Twitter feed to publish your blog posts automatically to Twitter, as well as your Facebook profile, or business Page. Once this is done, your blog posts will automatically show up on Twitter and Facebook, and through Twitter, on your LinkedIn profile. All you have to do is write the post!