Search leaders Google and Bing have reached and agreement with Twitter to include “tweets” in their search results. “Tweets” are the short messages that are generated by the numerous Twitter users. This new “real time” search component is aimed at getting current information, like news, sports and events, in the search results immediately.
At this moment it is unclear how Twitter will be integrated into the results of these two search giants. If you actually use Twitter, you are aware of the potiential for garbage (spam or otherwise) that the service can produce. The way to control this, as a user, is to limit the people you are following to only trusted friends. It’s a good bet that Google and Bing will do the same, and that only the tweets of prominent businesses or trusted experts will be included in this new real-time search component. After all, Google uses this model to an increasing extent in their standard natural search results.
So if you are small business or individual, don’t get too excited about your tweets showing up on Google or Bing just yet. It may not be happening.