Pleasanton Web Design

This is a blog I created for a law office in the bay area. It’s a Wordpress blog with a customized theme.

Attorney Blog Design

Blogs to promote legal practices are getting more and more popular these days. The blog can contain timely analysis of current events relating to the legal practice’s focus, and highlight the attorneys’ expertise regarding the subject. The posts can also link back to the attorney’s main website, adding some SEO benefit.

admin attorney web design, blog, blogging, search engine marketing, search engine optimization, seo, web design

Myth #2: Search engine optimization alone will result in good ranking in competitive searches.

Doing well in competitive searches primarily depends on off-page factors – factors not directly modifiable by the Webmaster. Why? Because we webmasters are all trying to tweak our pages so they will appear at the top of the SERPs. The “customer” of the search engine is the person performing the search, not the webmaster trying to promote his or her site. Not the business owner looking for leads. Not the spammer trying to make a quick buck. So the search engine engineers look at other factors to determine the quality, importance and authority of the websites they list in their results. What are some of these factors?

Domain Age: How long the domain has been registered by the same entity. Search engines, especially Google, look at this as a trust factor and will give a significant boost to sites that have been around for a while.

Domain Registration Length: Registering your domain for only one year will penalize you as a possible spammer. Domain registration is inexpensive, so register all domains you plan on promoting for at least two years.

Incoming Links: Link juice, link authority, PageRank and backlinks all refer to this important measure. Links pointing to your site are a vote of confidence in your content. The more reputable the site that links to you, the more weight that links carries in the search engine algorithm. Links must be relevent to the context of your site.

Hilltop Authority: In a nutshell, hilltop authority is comparative a measure of how many times a web page is referenced in the initial search engine result set by other web pages in that result set. The rank of the initial result set is based on various factors such as keyword relevance and the other off-page factors previously mentioned. The search engine then reorders the result set giving a boost to the web pages that are linked to by other pages in that result set.

Bay Area SEO (Search Engine Optimization) Services

Web Promotion Articles

admin google, search engine optimization, seo

It’s pretty common to have the same global navigation items it both the main navigation and footer links of a website. Be careful though, if you are using an SEF URL extension for Joomla 1.5, such as sh404SEF. Having multiple menu items pointing to the same article or ItemId can disable the active menu styling. Instead, use the standard Joomla menu links for the main navigation, and set up the footer navigation with external type menu items, pointing to the sef urls created for the main navigation.

admin CMS, joomla, joomla extensions, search engine optimization, sef urls, seo, web design

Link exchanges are one way to help with link authority, especially if you have nothing else going for you. Promoting blogs and fresh quality content are preferrable, but some people don’t have time, and reasonable, content targeted link exchanges can at least get you on the map. But you need to be very careful.

1) Beware 3 way link exchanges with junk sites. Generally the person requesting the link will want you to link to their client’s site, but all you get is an incoming link from their throw-away wordpress site that looks like it was put up in 15 minutes. Don’t bother.

2) Ignore link exchange requests that require you to put your link up first. If you do, they won’t. Credible link partners will always place your link first (not necessarily before they contact you though).

3) Ignore link exchanges showing y0u some great PR sites that will link to you, but you have to put up your link first. Hint: those aren’t even their sites! A certain percentage of webmasters will see that high PR and put the link up.

4) Don’t exchange links with any website that is unrelated to yours, i.e. don’t put a viagra link on your golf club ecommerce site.

5) Don’t swap links with any low quality website. The search engines will never count the link anyway, and you will be wasting your time and credibility.

admin search engine marketing, search engine optimization, seo, spam, web design link exchange, seo

Page titles in Joomla 1.5 are not particularly configurable. I prefer to use an SEO extension, which gives me total control of my page titles and metatags, but I understand the reluctance to rely on a non-commercial extension. Will it be around for Joomla 1.6? Who knows?

The problem with Joomla 1.0.X page titles was that they insisted on putting the site name in the page title. Joomla 1.5 cured that disease, but some people would still like to have their site name in their page title consistently across the site. For that, the perfectly simple solution is the Title Manager extension for Joomla 1.5 (native).

Download, install and activate this plugin, and you will have your Joomla site name, or another text string of your choosing in all page titles. You can even configure whether or not the page title goes before or after the original page title, as well as the seperator character. Here’s a peek at the configuration screen:

admin joomla, joomla extensions, search engine optimization, seo, web design

1. If I simply build a website, it will show up on page one of the search engine results.
   Many people have no idea how search engines work, and consequently don’t understand how websites get listed,  or consider that it may be difficult to get seen. Search engines are “free” advertising, and there is a lot of competition. If the terms you want to rank for are very unique, then chances are there is little traffic for them. If the terms are not unique, then you have a lot of work ahead of you to beat the competition.
2. Just put the right words in the magical meta tags, and my web site  will show up on top
   Meta tags had a lot more weight when the Internet was young. Then webmasters figured out how to game the search engines, and all that stopped. You still need to know how to use meta tags properly on your web pages, but working on meta tags alone will get you nowhere.
3. It’s relatively easy to get on top of the search engine results if you know a few tricks.
   A lot of SEO companies make promises like “guarantee top ranking in 1 week or your money back.” The catch is that you can’t have top ranking for any term you want. Getting on page one of Google for “Used car with red paint in Hayward California” is easy. Getting on page one for the term “Car” is just not going to happen for a small or even medium size business. If a company makes it sound easy, they either don’t know what they are doing, or they are trying to scam you!
4. If I’m on top of the search results for the terms I have chosen, I’ll be getting traffic and making money.  
   Being on top of the search engine results doesn’t make you money in itself. You need targeted traffic, and to convert that traffic in to sales, or whatever your objective for the web site is. If you rank highly for keywords that aren’t searched for, you won’t get traffic. It may sound obvious, but targeting the right keywords is a step that is often overlooked.
5. Once my website is published to the internet, it should show up in the rankings right away.
   It can take from 2 to 4 weeks for your site to show up in the search engine index, and another 4 to 8 weeks for it to be completely crawled and included in a way that you will achieve optimum results. Also, most major search engines factor in such variables as domain name age, so it may take a matter of years before you can break on to page one for competetive keywords, especially if your competition has been around for a while.
6. Submitting a site to many search engines will result in traffic to my website .
   SEO companies that say they will submit your site to 300 search engines are trying to scam you. There are at most 10 major search engines that will bring all of your traffic.You certainly want to submit your website to them, but if you take other necessary steps, such as obtaining incoming links to your
   site, search engine spiders will find your web site even if you don’t submit. And just because the search engine knows about your site, doesn’t mean that it considers it important enough to rank highly in search results.
7. Pay per click (PPC) is an easy and inexpensive way to get search engine traffic quickly.
   When Google Adwords and it’s copiers came out years ago, it was pretty easy and relatively inexpensive to get good traffic. This is no longer true. It is very easy to waste a lot of money trying to learn how to run a pay per click campaign. It may not even be cost effective to run a PPC in certain niches, and it can be very costly to find that out the hard way.
8. The web designer is the expert, and I don’t need to get involved in the web site design process to obtain great search engine performance.
   Web designers are experts in making your Internet business plan a reality. To do that, we need to know as much as possible about your business, products, and customers. It is not uncommon for different departments in one company to use different terms to refer to the same thing. It is also not uncommon for people inside a company to use different terms than do customers when referring to the same thing. Maybe you offer a service, but it isn’t that profitable and would rather not push it. Not communicating this kind of information to your web designer can result in a website that is less effective than it could be.
9. Search engine optimization is something that can be tacked on after a website is built.
   Web design is more than graphic design for web pages. Even more important than making a website look pretty, is creating an information design that will make the website user friendly. Since search engines should always be considered as a user in the design process, that means making the website search engine friendly. And since the information design is the foundation on which the graphic design is built, it necessarily comes before the graphic design.
10. The website alone determines ranking in the search engines.
    External factors are what makes the difference between page 1 and page 100 of the search results, especially for competetive search terms. Search engines want to serve up the most authoritative and important results to their users. They determine the authority of a website based on the number and quality of relevant links pointing to that site. A related misconception people often make is thinking that linking out to many sites will improve your authority. In reality, linking too much to other sites can bleed the authority from your site and hurt your efforts.

More SEO Articles

SEO Services

admin search engine optimization, web design, web design process, web development, web promotion

Microsoft’s update of LiveSearch launched this weekend. I haven’t read much of the hype, because I expect it is just that – hype. What I have absorbed is that Bing is supposed to be a “Google Killer” and a substantially new way of performing search, with the searcher being kept on the Bing site longer (because it gives them everything they need) so they can be exposed to more advertising.

The first thing I noticed when visiting Bing.com is the nice big graphic on the homepage. There was a little arrow indicating I could change the picture (hot air balloons, how original), but when I clicked on it, I was prompted to install Microsoft SilverLight, with no explanation of what it is.  I happen to be aware that it’s supposed to be a Flash type program that allows rich media experience, but I don’t know that the typical visitor would be. Anyway, I learned my lesson from Windows Vista and my daughter’s X-Box to thouroughly research performance of Microsoft products before exposing my life to them, so, no thanks.

The searches returned results identical to LiveSearch. Focused on keyword relevance rather than link authority. On-page trump off-page factors, so very easy to get good ranking, even for competitive terms. Good news, I guess, if anyone actually starts using Bing.

On Bing.com you are automatically shown local listings, including a little map for certain searches. Not a huge difference from Google, which does that already. Also included are categorized links below the top result, kind of like Google Sitelinks.

A search for Pleasanton Restaurants in Bing resulted in a list of the worst  restaurants in the area. I have a stomach ache just looking at it. The same search on Google results in a list of some very good, and some so-so restaurants. This is probably due to the review feature of Google Local. Bing has reviews listed too, but they are all pulled from Yelp. Bottom line is, as my son would say “FAIL.”

In conclusion, my first reaction to Bing.com is that it is a mediocre attempt to copy Google, so I have a hard time seeing how it is going to be a Google Killer.

admin google, joomla, search engine marketing, search engine optimization, seo, web promotion

Matt Cutts addressed the Google algorithm update that recently gave a boost to brands that I commented on in my post Big Company Google Boosts Other Big Brands in Search Results. He basically downplays the change and apparently ignores the question posed “What does Google consider a ‘Brand’” by saying his team doesn’t consider brands. Right. What is Vince based on then? Guess it’s a secret.

admin google, search engine marketing, search engine optimization, seo, web promotion

Let’s face it. Maybe Google started off as a egalitarian, nice, fair, “do no evil” type of company, but they have officially hit the big time. Big companies aren’t nice or fair. There is too much money involved. If you still buy into the nicey-nice Google culture, read the New York Times article on Google’s Marissa Mayer and the reaction/comments from Silicon Valley Web Guild and ValleyWag. That, along with comments from Google CEO Eric Schmidt, paints a pretty good picture of corporate executives drunk on their own elitist Koolaid (ok, crappy metaphor, but it’s early).  He calls the internet a cesspool. And the solution? Good ole Big Brands. Trusted by millions.

So what does that mean to you, trying to make information about your products and services available to the general public ? It’s going to be harder, at least in the short term. What does it mean to you, the searcher trying to find specific information that’s a little bit off the beaten path. It may be more difficult.

Here’s a possible side-effect of the brand bump in the Google SERPS, that I haven’t see much discussion about. In a couple of different verticals I work with, I’ve noticed page one being filled with directory results from large paid directories, rather than websites of individual businesses, when doing a local search for a specific product or service. Are these big directories considered a brand?  How does adding an extra step of displaying a directory results page in the search engine results page help anyone?

So Big Brand=Higher Quality, More Accurate Content=Better Search Results? No. Google has the ability, resonsibilty, or authority to determine what information is “TRUE” and what is not? NO. My personal opinion is that such an idea, forced into the algorithm by the almighty dollar rather than a concern for helping the searcher find what they are looking for, will result in people switching to another search engine to find what they are looking for. Then, when the traffic decrease results in a loss in revenue, Google will move the other way. I hope.

admin google, search engine marketing, search engine optimization, seo, silicon valley web guild, spam, web marketing, web promotion

If you use Google Webmaster tools, or otherwise monitor the state of it’s indexing in Google and other search engines, you’ve undoubtedly run into the problem of duplicate content. The most basic manifestation of this problem could be the indexing of both the www and non-www versions of your website. If your website is dynamic, there is a good chance that the complex URLs produced lead to duplicate content being indexed by the search engines.

The canonical link tag, which is supported by Google, Yahoo and Microsoft is placed in the head of your web page document. It tells the search engine the preferred URL that should be used to index the content. Here is an example:

<link rel=”canonical” href=”http://www.yoursite.com/product.php?item=blue-widget” />

Obviously, if your web pages are being produced dynamically (I don’t really see a use for this tag for simple sites where they are not) you are going to need to add some kind of functionality that produces the new tag. There are already plugins available for Wordpress, Drupal and Magento packages.

THe canonical link tag certainly seems like a good idea, but we’ll have to see how smoothly the implementation on websites plays out, and if it lives up to it’s potential in improving search engine performance and ease of maintenance for those sites that use it.

admin google, search engine optimization