Archive for category search engine marketing
Link Exchange Scams
Posted by admin in search engine marketing, search engine optimization, seo, spam, web design on January 26th, 2010
Link exchanges are one way to help with link authority, especially if you have nothing else going for you. Promoting blogs and fresh quality content are preferrable, but some people don’t have time, and reasonable, content targeted link exchanges can at least get you on the map. But you need to be very careful.
1) Beware 3 way link exchanges with junk sites. Generally the person requesting the link will want you to link to their client’s site, but all you get is an incoming link from their throw-away wordpress site that looks like it was put up in 15 minutes. Don’t bother.
2) Ignore link exchange requests that require you to put your link up first. If you do, they won’t. Credible link partners will always place your link first (not necessarily before they contact you though).
3) Ignore link exchanges showing y0u some great PR sites that will link to you, but you have to put up your link first. Hint: those aren’t even their sites! A certain percentage of webmasters will see that high PR and put the link up.
4) Don’t exchange links with any website that is unrelated to yours, i.e. don’t put a viagra link on your golf club ecommerce site.
5) Don’t swap links with any low quality website. The search engines will never count the link anyway, and you will be wasting your time and credibility.
Bing.Com Search Engine Launched
Posted by admin in google, joomla, search engine marketing, search engine optimization, seo, web promotion on June 1st, 2009
Microsoft’s update of LiveSearch launched this weekend. I haven’t read much of the hype, because I expect it is just that - hype. What I have absorbed is that Bing is supposed to be a “Google Killer” and a substantially new way of performing search, with the searcher being kept on the Bing site longer (because it gives them everything they need) so they can be exposed to more advertising.
The first thing I noticed when visiting Bing.com is the nice big graphic on the homepage. There was a little arrow indicating I could change the picture (hot air balloons, how original), but when I clicked on it, I was prompted to install Microsoft SilverLight, with no explanation of what it is. I happen to be aware that it’s supposed to be a Flash type program that allows rich media experience, but I don’t know that the typical visitor would be. Anyway, I learned my lesson from Windows Vista and my daughter’s X-Box to thouroughly research performance of Microsoft products before exposing my life to them, so, no thanks.
The searches returned results identical to LiveSearch. Focused on keyword relevance rather than link authority. On-page trump off-page factors, so very easy to get good ranking, even for competitive terms. Good news, I guess, if anyone actually starts using Bing.
On Bing.com you are automatically shown local listings, including a little map for certain searches. Not a huge difference from Google, which does that already. Also included are categorized links below the top result, kind of like Google Sitelinks.
A search for Pleasanton Restaurants in Bing resulted in a list of the worst restaurants in the area. I have a stomach ache just looking at it. The same search on Google results in a list of some very good, and some so-so restaurants. This is probably due to the review feature of Google Local. Bing has reviews listed too, but they are all pulled from Yelp. Bottom line is, as my son would say “FAIL.”
In conclusion, my first reaction to Bing.com is that it is a mediocre attempt to copy Google, so I have a hard time seeing how it is going to be a Google Killer.
Google’s Vince Update - Boost for Brands
Posted by admin in google, search engine marketing, search engine optimization, seo, web promotion on March 10th, 2009
Matt Cutts addressed the Google algorithm update that recently gave a boost to brands that I commented on in my post Big Company Google Boosts Other Big Brands in Search Results. He basically downplays the change and apparently ignores the question posed “What does Google consider a ‘Brand’” by saying his team doesn’t consider brands. Right. What is Vince based on then? Guess it’s a secret.
Big Company Google Boosts Other Big Brands in Search Results
Posted by admin in google, search engine marketing, search engine optimization, seo, silicon valley web guild, spam, web marketing, web promotion on March 7th, 2009
Let’s face it. Maybe Google started off as a egalitarian, nice, fair, “do no evil” type of company, but they have officially hit the big time. Big companies aren’t nice or fair. There is too much money involved. If you still buy into the nicey-nice Google culture, read the New York Times article on Google’s Marissa Mayer and the reaction/comments from Silicon Valley Web Guild and ValleyWag. That, along with comments from Google CEO Eric Schmidt, paints a pretty good picture of corporate executives drunk on their own elitist Koolaid (ok, crappy metaphor, but it’s early). He calls the internet a cesspool. And the solution? Good ole Big Brands. Trusted by millions.
So what does that mean to you, trying to make information about your products and services available to the general public ? It’s going to be harder, at least in the short term. What does it mean to you, the searcher trying to find specific information that’s a little bit off the beaten path. It may be more difficult.
Here’s a possible side-effect of the brand bump in the Google SERPS, that I haven’t see much discussion about. In a couple of different verticals I work with, I’ve noticed page one being filled with directory results from large paid directories, rather than websites of individual businesses, when doing a local search for a specific product or service. Are these big directories considered a brand? How does adding an extra step of displaying a directory results page in the search engine results page help anyone?
So Big Brand=Higher Quality, More Accurate Content=Better Search Results? No. Google has the ability, resonsibilty, or authority to determine what information is “TRUE” and what is not? NO. My personal opinion is that such an idea, forced into the algorithm by the almighty dollar rather than a concern for helping the searcher find what they are looking for, will result in people switching to another search engine to find what they are looking for. Then, when the traffic decrease results in a loss in revenue, Google will move the other way. I hope.
Google Webmaster Tools Now Shows Backlinks
Posted by admin in backlinks, google webmaster tools, search engine marketing, seo, web promotion, yahoo site explorer on February 8th, 2007
Until now, the only way to get an inkling of which backlinks to your Website Google knew about was to use the “link:” operator. As I’ve mentioned before, it is utterly useless, especially if your Website dwells in the lower bowels of PR (PageRank). Here’s the backlinks the “link:www.tpdesigns.net” tells me that Google sees.
Nine backlinks? All that work for only nine backlinks? Well I knew I was being had, so Yahoo! to the rescue. Here’s what Yahoo! Site Explorer tells me about my backlinks:
6,228 backlinks? That’s more like it! Without actually counting, I can say that might be most of them.
Today I saw in Matt Cutts blog that Google Webmaster Tools now included backlinks. It had to be an improvement over the totally useless “link:” operator, and it is. I logged in, and after clicking to my Sitemap, I was pleased to see a new tab label “Links.” Here’s what it said:
448 Backlinks. That’s more like it. I noticed the the main difference between the number of backlinks displayed on the “Links” tab in Google Webmaster Tools, and the “Inlinks” displayed in Yahoo! Site Explorer seemed to be that Google was limiting backlinks displayed to a certain number per site, while Yahoo! was displaying most, if not all of them.
Google Webmaster Tools has always had some cool features, not all of which have worked for me. I’ve always felt that I’ve received limited data because my Website was just too small for Google to care about. With the new backlinks feature, Google has given me a reason to log into Webmaster Tools on a regular basis, as well as given me hope that their other tools may be made more useful to us little guys in the near future.
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