Pleasanton Web Design

UPDATE: I am out of gift cards for now. Will be getting some $75 credits soon, so check back. Please note that I need your mailing address, not your email address. Businesses in the U.S. get priority. Sorry – SEO and Web design companies are not eligible.

As a Google Engage partner, Google gives me $100 Google Adwords Gift cards to hand out to my clients. I have a limited number of left. To get yours:

1. Go to http://www.tpdesigns.net
2. Click on the “Contact” link at the top of the page
3. Fill in your contact information – put your mailing address in the “Message” field,

That’s it! I’ll mail you the gift card. Supplies are limited, so do it now. The $100 is only valid until January 31.

Almost a month ago Google removed the keyword referral data for searches made by logged in Google users.  At the time Matt Cutts estimated that the overall effect as a percentage of the overall keyword data would be in the single digits. WRONG! At least for me.

My initial test for the couple of days it had been running when I wrote the first article showed minimal effect, along the lines of Matt Cutts’ statement. However as my weekly reports came in, I found that “(not provided)” was always on top, and was an alarmingly high percentage of the total. So high, in fact, that the data was functionally useless to me. In fact, over the month since the keyword referral data has been removed, the total percentage that is “(not provided)” is 24%.

So, think fondly of the days when Google supplied you useful data that would help you improve your web site promotion efforts and better serve  your business, customers and partners. Google just poked you in the eye!

Hey, maybe NOW you’ll start using Adwords!

Google announced on Tuesday that it would be removing keyword query data from Google referrals for searches performed by users logged into their Google account. The reason given by Google was to protect user privacy. “ Protecting user privacy is important to us” states Amy Chang or the Google Analytics team, on the Google Analytics blog post announcing the change.

However, Google is NOT protecting the privacy of those logged in searchers who click on a Google Adwords paid ad. Their keyword data will still be transmitted to paid advertisers’ Google Analytics accounts. Aaron Wall wrote a great post on the hypocrisy of Google’s ham-handed PR.

The bottom line is that businesses will no longer be able to see all keywords that are bringing visitors to their website. The amount of data effected, I assume, will depend on what percentage of Google searches are done by logged in users, and I didn’t have a good feel for that number initially (according to Matt Cuts it will be in the single digits).

I took a look at the stats for this website (http://www.pleasantonwebdesignblog.com/) and saw a new search term named “(not provided).”

So for the three full days for which I have keyword data that is marked  (not provided), slightly less than 4% of my total keyword data was  effected.  Not a big deal to me. So while there is potential for Google Analytics to lose it’s value over this issue, I’m not seeing it right now.

Google Adwords Express is the stripped-down version of Google Adwords, the pay-per-click search engine advertising program that is Google’s bread and butter. Adwords Express launched last summer and has had mix reviews from advertisers.

The idea of Adwords Express is to give the non-techie business owner a way to spend money on local advertising with Google Adwords. Everything about the campaigns are automated, and the set-up is extremely fast, performed through your Google Places account dashboard. The problem? As with any activity, businesses not willing to put the time (do it yourself) or money (hiring a professional) into it will generally get little out of it. The standard Google Adwords certainly has a steep learning curve that gets steeper as time goes on, but without that learning period a small business advertiser will not understand online advertising enough to get much out of it.

The main benefit of Adwords Express touted by advertisers is that of increasing “local visibility.” So if you are not worried about getting clicks and converting them to sales, but rather just exposing your brand to the local searching public, maybe Adwords Express is a no-brainer. However, if you are looking to expand your audience beyond a 15 mile radius of your physical location, you can’t do that with Adwords Express.

Another major limitation, in my opinion, is the fact that you can only create a single ad per business category that you have listed in Google Places. So if what you want to advertise is not represented by a category in Google Places, you’re out of luck.

Does the “Express” mean that Adwords Express is less expensive than Adwords? In the competitive niche I did my research for, the answer was “No.” The cost per click (CPC) was within the same general range, but on the high end.

Based on my research, I don’t believe Adwords Express gives the small business owner the tools necessary to run and efficient campaign. This, coupled with the fact that the CPC costs are no lower than a standard Adwords campaign, makes it difficult for me to see how it would be possible to get a positive ROI when using this service.

What kind of social networking activity do you need to do to achieve top ranking on Google? To begin to answer that question I employed a tool called Shared Count http://sharedcount.com, which displays the number of social networking “shares,” “likes” or other positive signals pointing to any URL you enter into the box.

For instance, how much social networking activity would you need to rank number one for an ultra-competitive phrase like “social media marketing?” Here’s the data I got:

That’s a lot of activity! Keep in mind to that this is a quick and dirty test, and doesn’t take into account the more traditional signals of quality in search engine algorithms, like backlinks, linking domains, etc.

One think you may also notice is zero Stumbles. Either the StumbleUpon part of this tool is broken, or StumbleUpon is dead. I expect the former is probably the case.

For the next test I chose an article on a blog written and I’m assuming promoted by some guys who know what they are doing with regards to social media.

Again we see zero Stumbles and only one Digg. Does this mean Digg is dead? This might confirm your previous suspicions.

What conclusions can we draw from this quick and dirty test? People who know what they are doing with regards to social media are presumable promoting a lot of activity on Facebook, Twitter, Google+, LinkedIn, and to a lesser extent, Google Buzz. Maybe you should look into doing the same!

There has been some talk in the seo industry about Google PageRank becoming obsolete due to their exclusivity rights to the patent expiring this year. They can renew those rights,  however (not sure why they wouldn’t).  Even if they do, the patent expires completely in 2017, at which time any search engine can start using PageRank.

For those of you who aren’t familiar with PageRank, it was the concept that launched Google into the forefront of the search engine universe. It is the part of the ranking formula that counts links pointing to a website as part of that website’s relevance to the search phrase, as well as sign of that website’s authority on the subject. It made what is linking to a website more important than the content of the website itself, when it comes to ranking in competitive searches.

The thing is, that in the years since PageRank’s invention, the overall algorithm has become so complex, PageRank itself is now only a small piece of the puzzle. Looking at that little green bar is a favorite pastime of seo neophytes, but they soon learn that PageRank obsession is unproductive, and can often be an exercise in wheel spinning. PageRank SchmageRank, I say. I’m tired of hearing about it! As an SEO that needs to get results, PageRank is more a thorn in my side, especially when clients are familiar with it, and fixate on it, sometimes to the expense of the overall promotion campaign.

Ok, this concludes my first and possibly last post from my iPhone. Boy are my thumbs tired!

Google is at it again. Their “Google Caffeine” infrastructure update was vastly increased their computing power. That update has paved the way for features many of the new features that we’ve seen recently, such as Google Instant.

Today you may notice little magnifying glass icons next the your search results. Clicking on any of these icons will activate “Google Instant Previews.” On clicking you are presented with a thumbnail image of the website in the result, and from then on, rolling over the other results will also display the thumbnail of the associated website.

One positive result of Google Instant Previews, for those of us in the web design business, is that sites that are horribly ugly (a.k.a. not professionally designed) will most likely see a drop-off in traffic. Of course this will depend on the vertical involved, but I think most consumers will use this preview to filter out sites that look cheap, low-quality and unprofessional. Made For Adwords (mfa) sites will hopefully see a significant drop in traffic as will a lot of other spam, which is often easy to identify visually.

Across the board I think people will see less traffic overall, but their bounce rate should also decrease, as searchers no longer need to click in to get a preview of their website.

Another consequence I would expect, would be a lower CTR (click-through rate) for Adwords. Why? 1)Because Adwords ads do not have the Instant Preview feature, they are functionally separated from the natural results more than they have been in the past. In fact many searchers don’t know the difference between sponsored results and natural results, and to them, clicking on one was no different than clicking on the other. Now if the searcher likes the Instant Preview feature, they will be less likely to waste the extra click on the sponsored results that don’t have it. 2) At popular screen resolutions the Instant Previews actually block the Adwords ads.

I must admit I can’t imagine that Google would do anything to decrease the click-through for Adwords. It’s their bread and butter, and almost all of the recent changes they’ve made recently have had the effect of pushing searchers to Adwords, be it by rearranging the real estate, or pushing searchers to more popular key phrases.

What do you think?

I noticed yet another change yesterday in the way Google is displaying results. It’s not the recent algorithm change that has many in the SEO industry complaining that their sites have been trashed. It’s not the also-recent indexing glitch that has yet to be resolved and has many new pages, including blog posts like this one, going unindexed for extended periods. It’s not Google Instant, taking a big bite out of the long-tail. This change has to do with the serving of local maps “places” results outside of the maps box, and over most of the natural results.

One variation of the new format gives a huge amount of real estate to the local results by pulling them out of the maps box and reformatting them to a size that is now twice the height of the natural results. With one or two Adwords results, then two natural results followed by six huge Google Places results, natural result number 3 might as well be on Page 2. If the Google Places ad includes an image, then the searcher is offered a chance to click on it and remain on Google property, and be exposed to another batch of Adwords results. Or in other words another Google income opportunity.

The second variation I am now seeing basically pulls the Places results out of the maps box, without reformatting them, but includes 3 Adwords results at the top and zero natural results before the Places results. With this variation, having the number 1 natural result is not so great anymore. It’s probably more like having a number 5 or 6 position.

For local businesses with results in Places, but not in the natural results, this may be a good thing. For searchers who are looking for a local company, this change may be good as well. Especially with the first variation I noted, the SEO landscape when it comes to natural local search is changing significantly, with Google Places playing an increasingly important role.

Myth #2: Search engine optimization alone will result in good ranking in competitive searches.

Doing well in competitive searches primarily depends on off-page factors – factors not directly modifiable by the Webmaster. Why? Because we webmasters are all trying to tweak our pages so they will appear at the top of the SERPs. The “customer” of the search engine is the person performing the search, not the webmaster trying to promote his or her site. Not the business owner looking for leads. Not the spammer trying to make a quick buck. So the search engine engineers look at other factors to determine the quality, importance and authority of the websites they list in their results. What are some of these factors?

Domain Age: How long the domain has been registered by the same entity. Search engines, especially Google, look at this as a trust factor and will give a significant boost to sites that have been around for a while.

Domain Registration Length: Registering your domain for only one year will penalize you as a possible spammer. Domain registration is inexpensive, so register all domains you plan on promoting for at least two years.

Incoming Links: Link juice, link authority, PageRank and backlinks all refer to this important measure. Links pointing to your site are a vote of confidence in your content. The more reputable the site that links to you, the more weight that links carries in the search engine algorithm. Links must be relevent to the context of your site.

Hilltop Authority: In a nutshell, hilltop authority is comparative a measure of how many times a web page is referenced in the initial search engine result set by other web pages in that result set. The rank of the initial result set is based on various factors such as keyword relevance and the other off-page factors previously mentioned. The search engine then reorders the result set giving a boost to the web pages that are linked to by other pages in that result set.

Bay Area SEO (Search Engine Optimization) Services

Web Promotion Articles

Want to set up a 5 second delay in sending your Gmail messages? 5 seconds is not a lot of time, but it’s better than nothing, especially if you’ve ever hit send and immediately thought of a revision or had a twinge of regret (or good judgement).

The Gmail undo feature is in testing now, so you’ll need to log in to Gmail, and go to “Settings” and then the “Labs” tab. There you’ll see a long list of features you can try out. It’s so long that you’ll want to ctrl f “Undo” to find the Undo feature. Enable the feature. I had to log out of Gmail and back on to get it to work.

Now when you send an email, you’ll see an “Undo” link at the top, where it notifies you that the email has been sent. Click on that link fast, because it will disappear in 5 seconds!