Pleasanton Web Design

This event was hosted by Silicon Valley Web Builder and was held at Hurricane Electric.

Moderator:

Jeremiah Owyang, Director of Corporate Media Strategy at Podtech.net.

Speakers:

1. Sean Ness, Co-Founder at STIRR.net and Business Development Manager at Institute for the Future
2. Dmitriy Kruglyak, CEO & Community Steward, Trusted.MD (watch out – site has some zany fly-out and roll-over action!)
3. Harry McCracken, Vice President/Editor in Chief at PC WORLD

Each speaker was asked to present on two topics:

1. Top 10 predictions for Web 2.0 in the next year.
2. Top 10 predictions for Web 2.0 in the next five to ten years.

Part One of this series presented speaker, Sean Ness’ predictions.

Next up was Dmitriy Kruglyak. Here’s what he had to say about the future of Web 2.0:

1. Web 2.0 becomes a dirty word.
2. “Cool” makes way for “profitable.”
3. Blurring of the lines between media and business applications.
4. Provides solutions to real industry-specific problems.
5. Web 2.0 meets enterprise sales force and ROI metrics.
6. Search for a model to reward social media contributors.
7. A major Web 2.0 player implodes over trust or privacy issues.
8. Category fragmentation finds it’s limits.
9. Push for interoperability of identities and user profiles (again, OpenID)
10. Most users still won’t care about the underlying technology.

And because he doesn’t believe long range predictions are possible, given the quality and quantity of unknown factors, Dmitriy only offered 5 long range predictions for the state of Web 2.0 (which he prefers to call “social networking”) over the next five to ten years:

1. Mobile devices will be the key.
2. Linux will become a viable choice as a desktop operating system.
3. Limits on long tail business models will be well tested over this period.
4. Social media integrates into the fabric of Fortune 500 businesses.
5. A new platform technology that doesn’t exist today will become ubiquitous.

In the next post I’ll cover the presentation of Harry McCracken, Vice President/Editor in Chief at PC WORLD.