So Google is discontinuing its Website Optimizer effective August 1, or two months from today, the day of the announcement. Hope you don’t have too many experiments running! Or market software specifically integrated with Google Website Optimizer.
We’re saying goodbye to Google Website Optimizer. Many marketers and publishers have improved the web by using insights from Website Optimizer to create better experiences for their users. To elevate website optimization and provide one fully integrated tool for testing, content optimization will now have a new home within Google Analytics. The last day you’ll be able to access Google Website Optimizer will be August 1st, 2012.
Experiments will now need to be run as “Content Experiments” in Google Analytics.