No. 3: Less Duplication in Expanded Sitelinks – Google’s 40 Search Quality Updates
Continuing with analysis of Google’s recent search quality updates:
#3. Less duplication in expanded sitelinks. [launch codename “thanksgiving”, project codename “Megasitelinks”] We’ve adjusted signals to reduce duplication in the snippets for expanded sitelinks. Now we generate relevant snippets based more on the page content and less on the query.
This update is closely related to the previous updated item “2. Tweak to categorizer for expanded sitelinks.” Apparently duplicate snippets were a big problem, and an additional step was taken to eradicate them. By basing the snippets more on the page content, and less on the search query, less duplication is expected. So I take it that when pulling up the same site in number one position using different search queries, where sitelinks are generated, they should now be more consistent and less prone to duplication. Ok Google, I’ll have to take your word for it. Less duplication should be an overall win for the searcher and webmaster alike.
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