What kind of social networking activity do you need to do to achieve top ranking on Google? To begin to answer that question I employed a tool called Shared Count http://sharedcount.com, which displays the number of social networking “shares,” “likes” or other positive signals pointing to any URL you enter into the box.
For instance, how much social networking activity would you need to rank number one for an ultra-competitive phrase like “social media marketing?” Here’s the data I got:
|Likes: 66 |
|Google +1||+1s: 15|
|Google Buzz||Buzzes: 489|
That’s a lot of activity! Keep in mind to that this is a quick and dirty test, and doesn’t take into account the more traditional signals of quality in search engine algorithms, like backlinks, linking domains, etc.
One think you may also notice is zero Stumbles. Either the StumbleUpon part of this tool is broken, or StumbleUpon is dead. I expect the former is probably the case.
For the next test I chose an article on a blog written and I’m assuming promoted by some guys who know what they are doing with regards to social media.
|Google +1||+1s: 73|
|Google Buzz||Buzzes: 36|
Again we see zero Stumbles and only one Digg. Does this mean Digg is dead? This might confirm your previous suspicions.
What conclusions can we draw from this quick and dirty test? People who know what they are doing with regards to social media are presumable promoting a lot of activity on Facebook, Twitter, Google+, LinkedIn, and to a lesser extent, Google Buzz. Maybe you should look into doing the same!