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Google Adwords Glitch

This is an intesting glitch in Adwords I just experienced when testing an ad I have running. The search for “Bay Area Web Design” results in a mix of swimming pool ads, then appropriate ads for web design. I wonder how often this glitch occurs, and how many bad clicks are charged because of it?

Google Adwords Irrelevant Ads Glitch

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  1. August 21st, 2009 at 00:33 | #1

    Hi dude, you have noted a good point, but that is not google algorithm’s error, but the advertiser’s mistake.
    He would have chosen broad matching instead of exact match.. thats the issue with appearing for this keyword… This is a loss for the advertiser and a gain for google.

    So using adwords is more tricky and you need to be too careful, as you are investing…

    Austin

  2. admin
    August 21st, 2009 at 22:35 | #2

    Hate to disagree with you, but take a look at the ads. Three swimming pool ads in a row for a “web design” search? Not much chance that three advertisers, who happened to be bidding 1, 2 & 3, had their campaigns so messed up that they showed up on a “web design” search.

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