I’ve known that there was something wrong with DMOZ (Open Directory Project) for some time. There have been many sites over the years that I have submitted to DMOZ every six months, painstakingly going over the information to make sure that it meets the requirements. What a colossal waste of time. The sites rarely get listed. No explanation from the editor. The submissions just fade into nothing.
DMOZ is a valuable link. Google uses the DMOZ directory as a basis for the Google directory. Many other directories on the Web do the same, so your DMOZ link is duplicated many times over. This can add up to a lot of incoming links, and significant link authority.
The DMOZ editors are volunteers, but they hold a lot of power. I found a enlightening example of how this power can manifest itself in the blog Corrupt DMOZ Editor (edit 3/14/16 – link now redirects to an Italian porn site).
Here’s an excerpt:
Another day, another screwed DMOZ submission
It’s another day and more submissions are lining my queues. I go to a cafe with free internet access and cute college age kids behind the counter, and log in to one of my dmoz accounts using firefox to spoof the OS and browser. Then I delete a handful of listings starting from the top without even looking at them. The next batch I include but I make sure to drain the listings of any useful keywords. The next bunch I keep on hold for the next time. I have a few listings that have been on hold for, I kid you not, eighteen months.
The postings on this blog are a few years old, and I’m not sure how tongue-in-cheek some of the information related is, but reading through the blog confirmed the image I had of what goes on behind the scenes at DMOZ. Geeks with power. Not a good combination. Something as obviously dysfunctional as DMOZ will go away on it’s own, hopefully sooner than later. In the meantime, there are plenty of other ways to promote your website. I’m done wasting my time with DMOZ.