Finding a Good SEO (Search Engine Optimization) Company
Let me start out by saying 90% of the SEO companies are out to scam you, so be careful. Here are some tip-offs that the company who is pitching you should be avoided:
1. They talk a lot about “meta-tags.” Sure, the description meta-tag is still important, as it’s used as a short description on the results page. Modern search engines are looking for good, relevant page content and link authority, NOT hidden content.
2. Reciprocal link exchanging is a central aspect of their strategy. Search engines, especially Google, consider excessive link exchanging to be a violation of their guidelines and will penalize you for it.
3. Submit to 300 search engines! There are only 3 or 4 that really matter, and it doesn’t take much time to submit to them. Submitting to the other 296 certainly won’t hurt, but it isn’t the key to making your website a success.
Things you should do:
1. Ask for references. Actually contact them and find out how successful their client relationships have been. Make sure improvement has been long-term. The danger of looking only at short-term success is that an unethical (black hat) SEO can get you huge short-term improvement, but get you banned in the long-term, long after they have your money in their bank!
2. Ask for guarantees. You are generally going to be paying a lot of money for and SEO service, so they should give you some kind of guaranteed position, or improvement in position.
Probably the best way to do SEO is to do it yourself, so you know what you are getting. Once you get out there and meet people then you find that it is not that difficult to do. Then you can get some good contacts online and meet even more people.
Visit blogs and comment. Get your name out there and then your websites while building trust and having control over your future.
SEO is so much harder than people think. Some seo companies are such cowboys. You must be careful. Ask for guarantees.