Web Design Definition

What is Web design? The definition of “Web Design” can vary, depending on who you ask. Web designers working for one company may perform different tasks than Web designers working for another company. The basic answer is that Web design is the design of a Web page or Website, including the information and user interface design, but not including programming. Programming falls under the definition of Web development, or Web application programming (to name two of many).

At a smaller company, with fewer people and more overlap of job descriptions, Web design can be defined as the whole production of the Website from start to finish. To clarify this a bit, let’s outline the process of creating a Website from scratch.

1. Discovery

In this step, the Web designer finds out as much about the company and its clients as possible, paying special attention to the user audience of the Website.

2. Planning

Project definition documents are created as a guide to the creation of the Website. It is important that the scope, audience and goals of the Website are clearly defined during this stage, so the resulting project definition can be used as a touchstone to keep everyone on track throughout the process.

3. Information Design

How will the information be broken down and presented to the user? If what the user will be looking for is well defined in the discovery and planning stages, this will be an easier job. The information design, or information architecture, step includes design of the navigation and is the most critical step in making the Website user-friendly.

4. Graphic Design

Graphic design may seem trivial to some, but it is also a very important factor in the usability of the Website. It isn’t just about making the Website look pretty. It is also about visual balance and readable typography, both of which are critical in the creation of a user-friendly Web design.

When these steps have been completed, you have a finished Web design. Loosely speaking, putting it together is called Web production, and making it work is called Web development.

Find out more about TP Designs’ Web design process.

Find out more about TP Designs’ Web design services.

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