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Archive for November, 2006

Yahoo Site Explorer

November 30th, 2006 No comments

This tool is too cool for school, fool. I just had to write that, and I do apologize. Yahoo Site Explorer does appear to be an excellent tool though. I learned about it last evening at the Web Guild’s SEO Web 2.0 event. It came recommended by Adam Lasnik, the guy in charge of Google’s Webmaster Tools. I figured it was worth a look.

Basically Yahoo Site Explorer can give the same type of information you get from Google’s advanced search operators like “link:” and “site:,” only it is more complete and detailed in some areas. For example Google shows that my business Web design site has 38 backlinks, or links TO my site. Anyone who has done SEO for any amount of time knows that these links, displayed using the “link:” operator, are virtually meaningless. They always display a number much less than the actual incoming links you have, and they display the same set for months or even a year, independant links being added or deleted. And Google doesn’t even use that same data for their actual search algorithm. The only use I see for the “link:” operator is to show you some of the sites that link to your competitor’s site. It’s a good way to find free directories, or even suss out their linking strategy.

In Google’s defense, the reason they can’t supply complete information using their advanced operators is because they execute in the same search box as their bread-and-butter search. Getting too fancy with the advanced operator info would cost overhead and execution time.

In comparison, Yahoo Site Explorer shows 1,054 “inlinks” (same thing as Google backlinks) to my business Web design site. That’s probably about right. On the other hand Yahoo Site Explorer only shows 740 pages indexed, while Google’s “site:” operator shows over 2,000. This is probably because Yahoo only has 740 of my pages indexed. Google has a more complete index of my Web site because I use Google Sitemaps, which allows me to specifically point to each of the pages contained therein.

How can Yahoo be so complete? I’m guessing it’s because Yahoo Site Explorer is seperate application from Yahoo Search, so they don’t have to worry about the Webmasters dragging down their standard search performance.

Even though Yahoo Site Explorer is so cool and complete and better than Google, it is not an earth-shattering find for me. I’ve never had much trouble getting good position on Yahoo. It’s trying to figure out Google that causes me to pull out my hair and wet the bed (ok, not wet the bed, but I wonder if I’ll get any hits for that phrase?) So when Google pulls their search operators off into a different application, and makes the data available to Webmasters more complete, then I’ll yell hip-hip-hooray and jump for joy.

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Web Guild Presents SEO for Web 2.0, hosted by Google

November 29th, 2006 2 comments

Just arrived back from a Web Guild meeting at Google in Mountain View. The topic was “SEO for Web 2.0.” If you have no idea what that means, let me explain. SEO is the acronym for Search Engine Optimization. It refers to the process of maximizing the search engine rankings of a Website for the selected keywords or keyphrases.

Before the panel presentation I had a very sketchy idea of what Web 2.0 means, so let me defer to the panel’s explanation. By the way, here was the line-up:

The moderator was supposed to be Markus Hoevener, chief visionary of Bloofusion, a cutting edge SEO company. I’m pretty sure I saw him there in the audience, but the moderator turned out to be a guy with a ponytail, and I didn’t write down his name. Sorry. He did a good job though.

Also on the panel were David Hahn, Director of advertising for LinkIn, a professional networking site, Joelle Gropper Kaufman, VP of Experience (nice title) for Engage, a dating site, and last, but number one on my list was Adam Lasnik, SEO Strategist (or Evangalist, according to him) for Google. Adam’s primary focus is Webmaster (that’s me) relations and building Google’s Webmaster tools (yay).

So ponytail-guy outlined Web 2.0 like this:

1. Never-ending user generated content.
2. Technological improvements, such as AJAX and JavaScript (the second wave).
3. Structural features, such as personlized experience through log-in.

So basically think about Myspace, blogs like this one, or better yet, Yelp for real world examples. Web 2.0 is basically what the web is evolving into through more interactive publishing. Joelle’s comment was that it is based on the role of the user in shaping their own experience.

Each of the new features of Web 2.0 come with drawbacks to SEO, providing the reason for the meeting in the first place.

Problems:
1. Never-ending user generated content leads to less editorial control.
2. New technologies, such as AJAX and JavaScript (the second wave) are invisible to search engines.
3. Content that requires login to view is also invisible to search engines.

Solutions:
1. Editorial guidance can be given by presenting a specific structure for user input, such as a template.
2. New technologies should be used wisely. If the search engine can’t see the content in AJAX modules, don’t put important content, especially navigation, in AJAX.
3. Provide a public version of private information hidden behind a login. Let the user decide what to make public.

A lot was said about the importance of viral growth for SEO in Web 2.0. Web 2.0 is about communities and cross-linking, rather than individually designed and manufactured pages. I think the key concept that I got out of the meeting was put forward by Adam Lasnik of Google when he said if you can’t come up with quality content, make your services compelling. Make them viral (my interpretation). He went on that Google engineers are working on putting that concept into their algorithm at this moment (I looked in the window as I was leaving and saw that it was true).

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Damn Google Adsense (Again)!!!

November 26th, 2006 1 comment

My Google Adsense ads are all about Christmas trees, all day, all the time. I do have one link to a Christmas tree farm in my right column. Now this post will ensure Christmas tree ads for weeks to come. Lawnmower, lawnmower, lawnmower. Google, give me some ads about lawnmowers!

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Beer Review: Georg Schneider’s Wiesen Edel-Weisse Ale

November 25th, 2006 No comments

This beer is USDA Organic, so it has that going for it. It’s made in Bavaria, Germany and brewed according to the Reinheitsgebot. Sounds good so far. I don’t think it is necessary to call it Georg Schneider’s Wiesen Edel-Weisse Ale. The name is already long enough, and I don’t care about Georg Schneider. What is he? An ego-maniac or something? Like “Don Kirshner’s Rock Concert” back in the 80′s, his name only detracts from the brand, in my opinion. Or maybe Georg Schneider is the brand. Maybe something catchier would be better.

Anyway, Georg Schneider’s Wiesen Edel-Weisse Ale is a hefeweizen. Bottle fermented, unfiltered with a bunch of yeast and sediment. Cloudy and yeasty. Not my style, but if you like that, you might as well try this beer. I didn’t hate it any more than other hefeweizen’s I’ve had.

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Restaurant Review: Claude & Dominique Bistro

November 22nd, 2006 No comments

This homey french restaurant is located in downtown Pleasanton. The owners, yes, you guessed it, Claude and Dominique, act as chef and hostess. The service and food are excellent. I had the french onion soup, green salad, salmon, and Creme caramel for dessert. My nephew had a marinated pear dessert that he said was the best dessert he’s ever had. Some had the escargot, but I skipped it.

Claude & Dominique Bistro
Rose Ave, Pleasanton, CA 94566
http://www.claudeanddominiquesbistro.com/

Highly recommended for that special night out. Pricey for casual dining, unless you are loaded.

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Review: Pleasanton Martial Arts Programs

November 15th, 2006 1 comment

If you are trying to decide which Martial Arts program to enroll your child in, you’ll run into the same problem I did: Finding out how much they charge. I was considering one of the following studios:

Martial Arts America
(925) 846-1700 243
Main St Suite A,
Pleasanton, CA 94566

Martial Arts America requires that your child start with a free private lesson. At that time they will tell you how much the program costs. I don’t like that approach, so I passed.

West Coast Fong Taekwondo (formerly Kicks USA)
(925) 426-3787
148 Ray St,
Pleasanton, CA 94566

I never got a return phone call from the message I left on their very bad answering machine. My nephew is now going there though, so I got the following price info through him:

Pay in Full (Needs to be prepaid):
Enrollment: $150
Monthly: $ 95 (x12)
Total: $1290 (for 12 months of training)

Pay by Month (Must be EFT):
Enrollment: $150
1st Installment: $105
Monthly: $105 (x11)
Total: $1490 (for 12 months of training)

Finally, I decided to look in the Pleasanton Park and Recreation Guide for a martial arts class. They offered Taekwondo through Jue’s Taekwon-do:

Jue’s Taekwon-DO
(925) 484-0308 5460
Sunol Blvd Suite 8,
Pleasanton, CA 94566

$120 each kid for 8 classes. Enough to find out whether or not they like it in the first place, and not a lot of money to do so. And the price is up-front, not hidden, which in itself is a big turn-off (Jue’s may be hiding the price like the other studios when you’re not going through the City of Pleasanton, but if they are, I don’t know about it).

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The Quality Devolution

November 11th, 2006 No comments

Did you ever wonder how Japanese automobile manufacturers utterly outclass their American counterparts? In quality? In value for the dollar? If you are familiar with the work of W. Edwards Deming, then you already know the answers to those questions.

Deming started out in Japan after World War II as a statistics expert assisting in the Japanese with their census. His statistical approach to manufacturing processes was enthusiastically accepted by the Japanse and lead to their quality revolution. Deming’s approach was adopted briefly in the United States in the 90′s, out of the necessity to keep up with the Japanese. The movement, known as Total Quality Management (TQM) here, died out when the gutting of the U.S. labor regulations through NAFTA and GAT, and widespread outsourcing that followed made cutting labor costs easier than saving money by increasing efficiency and quality.

So when you notice that the quality of products and services have taken a nose-dive in the past 20 years, you can be comfortable in the fact that it is not your imagination. And no, it’s not the fault of the slacking gen-x 20 somethings.

I had the opportunity to run operations at a printing ink manufacturing company for 5 years and oversee the implementation of Total Quality Management principles, so I’ve had very direct experience of how this philosophy results in higher quality products, increased efficiency, and higher morale, which means a happier workplace.

Here are Deming’s 14 points for management, that the captains of US industry dropped like a hot-potato as soon as they could:

1.”Create constancy of purpose towards improvement”.
This alludes to the replacement of “flying by the seat of your pants management” with long-term planning. Planning isn’t cool or exciting, so a lot of people tend to skip it.

2.”Adopt the new philosophy”. This means that the leadership of the business must buy into Total Quality. Because working towards long-term goals necessarily has short-term costs, this is a VERY difficult pill for American entreupeneurs, CEOs and the standard corporate bean-counters to swallow.

3.”Cease dependence on inspection”. This is the core of the philosophy for me. It means that you need to look at manipulating the process to reduce errors, variation and waste, rather then inspecting and adjusting after the process has been completed.

4.”Move towards a single supplier for any one item.” A single supplier means less variation, which translates to less waste and higher efficiency in a process. Then of course, you can’t pit supplier against supplier to get a lower price.

5.”Improve constantly and forever”. You can never be finished looking at, and improving your process. The typical view that most managers have is that errors come from people and aren’t an expected result of the process (which is dead wrong). So instead of looking at the process at all, they get down on their people for errors they make, which creates a downward spiraling of morale.

6.”Institute training on the job”. Standardized training to standardized procedures is manditory. From my experience, training is usually done off the top of the head of whoever happens to be available at the time, and it’s usually not the best person for the job. Training is mission critical, and not just an annoyance or interruption of the workday.

7.”Institute leadership.” Leadership is a tough one, since morale is usually so low due to incompetant management. If you can get your managers and supervisors to have the big picture and lead instead of push employees, you are a rare one indeed.

8.”Drive out fear.” Management by fear is self-defeating, and is generally the way it is done. It creates low morale and employees that don’t have the company’s best interest in mind. It perpetuates the management-class bigotry that hourly workers are stupid and untrustworthy.

9.”Break down barriers between departments”. This is where the “internal customer” concept came from. Everyone you provide a service to, including people in your own company, are the customer and should be treated as such. Unfortunately, some people enjoy their power-trips, so this is a tough one. Hard enough for them to be civil to external customers, let alone internal ones. BUT, to the extent you can drive fear from the workplace (#8) and have upper management buy into the philiosphy (#2) and not dump on people from on-high, number 9 gets much easier, and more natural.

10.”Eliminate slogans”. The whole idea that you can eliminate errors in your shitty process by telling your employees to “try harder” through whatever condescending slogans you come up with is dissed by Deming. It’s the process, stupid!

11.”Eliminate management by objectives”. Quotas are quantitative. If you want to improve quality, you need to look at things qualitatively. In fact these two aspects are opposed to each other. Increase quantity output, all other things being equal, will necessarily lead to a decrease in quality.

12.”Remove barriers to pride of workmanship”. This is morale again. Very important not only to keep your employees from becoming your enemies, but to have them actually care about what they are doing.

13.”Institute education and self-improvement”. This means you have to really care about your employees, and want to help them become better people, because in doing so the whole quality of your organization will improve.

14.”The transformation is everyone’s job”. So even the biggest and most important of bosses have to change the way they do (and see) things. And the lowest and most looked-down-upon employees must be brought into the process. The former is the hardest because of a little thing called “arrogance.”

So I can only hope and pray the Total Quality Managment comes back into style. It’s like that song I used to see on The Little Rascals – “How ya gonna keep them down on the farm, now that they seen Paree?” I seen the Paree of TQM and I ain’t goin’ back to that hillbilly 70′s management style farm no-how!

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Pleasanton Auto Body

November 5th, 2006 No comments

If you need to have some body-work done (on your car), I’d recommend Pleasanton Auto Body. The service is fast, efficient and friendly. The work is first-rate. Parking can be a bit of a problem, because they are usually busy, so drop your car off early. Or go for the after-hours key drop.

Pleasanton Auto Body works directly with State Farm Auto Insurance and Enterprise Rent-A-Car, as I’m sure they do with other companies, so the hassle is minimized, unless you are one of those people who gets the insurance payment for a repair and pockets it. In that case you’re on your own, and should expect some hassle, you sneaky person.

Pleasanton Auto Body
4262 Stanley Boulevard
Pleasanton, CA 94566
Phone: (925)-462-5335
Fax: (925)-462-5338

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