Small Local Business

Simple SEO Tips for Business Owners

You don’t need to hire an expensive SEO company to set a solid foundation for your future efforts in promoting your business on the Internet. The following steps should be taken by any local business: 1. Get a website and spend time on the content. You can certainly drive traffic directly from Google properties to…

SEO Reporting

SEO Reporting in 2014

Moz had a good whiteboard Friday this week, presented by  Cyrus Shepard and I thought I’d pass along some of the information. In fact, the talk is embedded here, if you would like to watch it for yourself. The subject is how keyword ranking reports are becoming a thing of the past, and goes on to offer…

Homepage Design

The Modern Website Homepage

Rand Fishkin of SEO Moz had a great presentation on how homepages are designed now, compared to the pre-mobile days. Here are the basic changes in homepage design that have taken place in the past few years. 1. Promoting sections of the website. Then: It used to be that homepages were the primary landing page…

google seach box missing

Google Search Box Missing

I just saw this problem when visiting Google.com using IE10 on Windows 8: Notice the missing search box. You can’t see it in this screen grab, but the cursor is blinking and the form input is actually there. Typing a phrase in a clicking “Google Search” gives the proper results. You just can’t see what…

moz ranking factor cluster chart

SEO Ranking Factors – Are You Focusing on the Right Tasks?

The internet marketing company, Moz, posted a video on their “whiteboard friday” feature, presenting some opinion data collected from SEO industry experts.  They asked the experts which search engine ranking factors were most important. The results below are not only useful as list of activities you should be engaged in when promoting a website, but…

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Cool Link Building Tool: Link Intersect in Excel

Here’s a cool new tool I found on Moz: Competitive Link Analysis: Link Intersect in Excel  It allows you to see which backlinks your competitors have, but you don’t. It can be a useful short cut if you are dealing with a ton of linking domains. Check it out: Excerpt Template and Instructions As I…